Viveck Ji is our Malaysian Star of the Month, and it’s a title that fittingly celebrates his enduring impact on Malaysia’s Tamil music landscape. A pioneer of Tamil hip-hop in the country, Viveck Ji who is also known as Chakra Sonic, has been a defining force in shaping a sound that blends urban beats with deep cultural roots. With a career spanning over two decades, his journey reflects passion, perseverance, and an unwavering commitment to artistic authenticity.
Born on 8 April 1976 in Sungai Petani, Kedah, Viveck Ji emerged in the late 1990s at a time when Tamil hip-hop was still largely unheard of in Malaysia. He boldly carved his own lane, using the Tamil language as a powerful medium to tell stories that resonated with the local Indian community. His music speaks of identity, culture, everyday realities, and emotions, making his work both personal and universally relatable.
One of his most iconic contributions, Graamatthu Ponnu, became a standout hit and a cultural moment in Malaysian independent Tamil music. The song’s fusion of folk elements with hip-hop showcased Viveck Ji’s ability to honour tradition while embracing modern sounds. His return with Graamatthu Ponnu 2 years later not only revived nostalgia but also reaffirmed his relevance in today’s evolving music scene.
Beyond his role as a performer, Viveck Ji is also a strong advocate for independent artistes. Through the establishment of his label, Diss Tha Studio, he has created a platform that supports, mentors, and amplifies new talent. His efforts behind the scenes have been just as impactful as his work on stage, contributing to the growth and sustainability of Malaysia’s Tamil hip-hop ecosystem.
Viveck Ji’s artistry has earned him industry recognition, including nominations at the Anugerah Industri Musik, and features on both local and international platforms such as the BBC and Discovery Channel. These milestones highlight not just individual success, but the global potential of Malaysian Tamil music.
As our Malaysian Star of the Month, Viveck Ji represents resilience, innovation, and cultural pride. His journey continues to inspire a new generation of musicians to stay true to their roots while pushing creative boundaries. More than just an artiste, Viveck Ji stands as a symbol of how passion and purpose can shape a lasting legacy in Malaysia’s creative industry.
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