Main image via Times of India

In a blink of an eye, yet another year has passed and Puthandu has come and gone. But while the day of celebration is over, it marks the approach of a significant and auspicious day: Akshaya Tritiya, the annual spring time festival, which is known for carrying good luck and triumph.

And, as with every year, this Akshaya Tritiya makes for another good reason to invest in gold jewellery. But, before you rush out to do your shopping, here are some things to keep in mind in order to maximise your experience and investment…

#1 Check rates

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Unlike most things you buy, the rate for gold is not one that is fixed. Instead, it fluctuates on a daily basis, making it a good idea to check and compare the ongoing rate before making a purchase.

#2 Not all marks are bad marks

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We’re not talking about imperfections of course—those are bad marks. But a mark you definitely want to see on your jewellery is the Bureau of Indian Standards (BIS) hallmark. The BIS hallmark is used and inscribed on each gold or silver product to ensure metal purity and acts a confirmation that the product has been tested and checked. Find out more about it here.

#3 Inspect purity

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As a general rule of thumb, the bigger the number in Karat (K), the more pure the gold is. To learn more about gold purity, click here.

#4 Thoroughly go through size guides, and shipment and delivery charges if buying online

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Nothing can beat the feeling of holding the piece of gold jewellery that you’ve been eyeing in your hands, and testing it out on your person before buying it. But, if convenience is something that you value very much then thankfully you can shop online as well.

But, remember to thoroughly go through the size guide provided as sizes on each site can vary. Also, be sure to enquire about shipment and delivery charges.

#5 Choose a brand you can trust

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Buying gold is an investment that you definitely want to get right, so perhaps the most important thing to always keep in mind is to always choose a prominent jewellery brand with a trustworthy background.

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One such jewellery brand is Malabar Gold & Diamonds. Established in 1993 in Kozhikode, Kerala, today Malabar Gold & Diamonds boasts a strong retail network of over 210 outlets across 9 countries including Malaysia, and currently ranks among the BIG 5 jewellery retailers globally.

Their repertoire of products extends beyond gold jewellery to include diamond and precious stones jewellery specially crafted for men and women ranging from rings to bracelets to pendants and more.