On September 13, 2024, F&N, in collaboration with MYDIN, launched the “Jom Sihat, Kekal Cergas” campaign at MYDIN USJ. The four-day roadshow, held in conjunction with Malaysia Day, aims to promote healthier lifestyles and encourage Malaysians to make better dietary choices. According to the 2023 National Health and Morbidity Survey, nearly 2.3 million Malaysian adults suffer from three or more non-communicable diseases (NCDs), while over 1 million struggle with depression. To address these issues, the campaign showcases F&N products featuring the Healthier Choice Logo (HCL) to help consumers make informed food choices.

F&N’s range includes isotonic drinks, teas, Asian beverages, and dairy products that are low in sugar, sodium, and fat, while also being enriched with beneficial ingredients like protein and vitamins. The event included a session with Dr. Nur Aqilah from Universiti Putra Malaysia, who emphasized the importance of nutrition literacy in improving public health. Dr. Amanda Elli, a medical officer, highlighted how the Healthier Choice Logo assists consumers in making healthier decisions.

Leong Wai Yin, Marketing Director of F&N Beverages Marketing Sdn Bhd, expressed the company's commitment to supporting Malaysians in leading healthier lives by making nutritious products more accessible. The roadshow featured interactive stations showcasing the nutritional benefits of F&N’s brands like Magnolia, 100PLUS, SEASONS, and OYOSHI Green Tea. This initiative aligns with F&N’s goal to ensure that by 2025, 67% of their ready-to-drink beverages and dairy products comply with Malaysia’s nutritional guidelines.